Sorbet is the fastest growing beauty franchise businesses in Africa. In just ten years the business has gone from being mistaken for an ice-cream shop to being a household name. By 2019 the company is projecting a group turnover of R1 billion. The dramatic growth of Sorbet over the previous five years has driven business leaders to question: ‘What is so different about Sorbet?’
Sorbet has been built around a series of unique business principles and practices that have dramatically changed its trajectory, setting it apart from the other beauty salon franchises and proving its success. As this book shares, Sorbet is a fundamentally different type of business – at its very soul it looks like no other business in South Africa.
In April 2017, the Sorbet Group was acquired for R116 million by Long4Life, the investment holding company owned by Brian Joffe and Kevin Hedderwick. Fuhr was quoted as saying, ‘We are excited about joining Long4Life and the opportunity to work alongside and under the guidance and experience of industry giants. We look forward to building Sorbet into a significant health and beauty conglomerate.’
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